White papers landing page example content types

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Types of Content: White papers
White papers are similar to e-books in many ways. However, it is a different type of content. The main difference between e-books and white papers is that white papers contain more data and are more extensive. This makes them the best content marketing tool for B2B.

Like eBooks, they are a great tool for gathering information and data about potential customers. According to a 2019 Intercom report, 76% of respondents said they are willing to share information about themselves with a company in exchange for white papers. The data that consumers share with your company not only gives you better insight into their specifics and interests, but also allows you to establish lasting pre-sales relationships.

White papers landing page example
Your whitepaper may require a potential customer to provide information about themselves before downloading your content.

Remember to keep the path your customer has to take thailand whatsapp lead consistent. The download message, landing page, and thank you for downloading should all be simple and relevant to the document you’re sharing.

Content Types: Presentations
If you are already promoting your business with presentations, then you have a good understanding of your potential client’s needs. I recommend that you put them online, using your SlideShare account.

To get started with SlideShare, simply create and upload a presentation that your target audience will be interested in. Tag it with about three keywords to help it be found in the maze of other presentations.

Add it to your LinkedIn profile to make it even more visible. Promote your presentation through other social media channels .