Give it a try: Who is your dream client? Look up the company address and outreach with some snail mail. 2. Offer personalized templates Generic, lame templates are so last year. Consider generating a custom template for each lead rather than just sending everyone the same template, creating a better user experience. For example, rather than creating a privacy policy template that users have to type their info into, Shopify created this template: Creative lead gen B2B Shopify Users fill out their name, email, and store name and Shopify sends them a customized template leads can place on their website.
Downloading it also signs you up for a free trial of Shopify, pretty easy to opt-in or opt-out. Give it a try: If you have a template already, test personalizing it. Does it increase lead quality or quantity? If guatemala business email database you don't have a template, what would your users find useful? 3. Share what works for your company Rather than talking about what you can do for leads, consider talking about your lead generation efforts that have worked—for example, a testimonial from a current customer, social proof, or even a free tool.
Whether you're a marketing firm looking for clients or a manufacturing company looking for buyers, showcasing your own wins and losses can help leads see the people behind the brand. Circle Social shared how they increased ROI by 300% on their blog: Creative lead generation example case study See that box in the sidebar? Lead generation doesn't have to mean offering a downloadable asset. Instead, this brand provides good content and ensures its lead form is visible.