High-Value Customers: A customer ordering a bespoke wedding cake

[monira khatun]

Define Your Ideal Customer & Their Value:

(high initial value) is worth more lead generation spend than someone buying a single cupcake. Segment your B2C customers (e.g., occasional treat buyers, regular celebration cake buyers, luxury wedding cake clients).
Customer Lifetime Value (CLTV): How many times might a customer order from you over their lifetime? A family ordering cakes for every birthday, anniversary, and celebration for years has a high CLTV, justifying a higher lead generation cost.
Referral Potential: Happy customers often refer peru mobile database others. Factor in the potential for organic referrals when calculating the value of an acquired lead.
Focus on Specific Channels & Track CPA:

Social Media Advertising (Meta Ads - Instagram/Facebook, TikTok): Highly visual, perfect for cakes.
Strategy: Run campaigns targeting demographics (age, location, interests like "baking," "parties," "weddings," "local events"). Use high-quality imagery and video.
Pricing: You'll typically pay for clicks (CPC) or impressions (CPM). Your goal is to optimise for Cost Per Lead (CPL) for form fills, and then ultimately Cost Per Acquisition (CPA) for a confirmed order.
Expected CPL (UK, Food/Retail): Can vary wildly based on targeting, ad creative, and competition. For general e-commerce/food, PPC benchmarks suggest a CPA of around £35-£65+ (converting to GBP from typical benchmarks) for B2C could be a rough guide for online actions. However, for a high-intent lead (e.g., wedding cake inquiry), you might justify a higher CPL.