Google Local SEO & Maps: Crucial for local bakeries

[monira khatun]

Strategy: Optimise your Google Business Profile (GBP) with photos, services, and clear booking options. Encourage reviews. Rank for "bespoke cakes near me," "birthday cakes [your town]."
Pricing: Primarily time/resource investment in SEO, not a direct cost per lead. It's an investment in organic visibility.
Google Ads (Local Search):
Strategy: Bid on specific keywords for high-intent searches (e.g., "wedding cake designer [your city]," "custom birthday cakes UK").
Pricing: Cost Per Click (CPC) for food/e-commerce can be relatively low (£1-£2+) compared to other industries, but conversion rates vary. Focus on CPA.
Pinterest/Food Blogs: Visual platforms for venezuela mobile database inspiration.
Strategy: Pin beautiful cake photos, link to your portfolio/order form. Collaborate with food bloggers.
Pricing: Varies (PPC, sponsored posts, affiliate fees).
Email Marketing:
Strategy: Build an email list through website sign-ups, event registrations, or past customers. Send personalised campaigns with new designs, seasonal offers, and direct booking links.
Pricing: Cost of email marketing software (often subscription-based). CPL for owned lists is very low (almost free per lead once you have the list), making it highly cost-effective for nurturing.
Leverage User-Generated Content (UGC) & Referrals:

Strategy: Encourage customers to share photos of their cakes on social media, tagging your business. Offer small discounts or freebies for referrals. This is highly cost-effective and builds trust.
Pricing: Minimal direct cost; primarily time for managing and promoting.