Define Your B2B ICP: What types of businesses need your cakes?
Posted: Tue Jun 17, 2025 6:23 am
Consider Local Partnerships & Events:
Strategy: Partner with local wedding planners, party suppliers, event venues, or children's entertainers for cross-promotion or referral fees. Participate in local craft fairs or food markets.
Pricing: Can be commission-based (e.g., 10-15% referral fee), flat fee for market stalls, or time investment. Track conversions from these channels.
B2B Cake Lead Generation Pricing Tips (2025 UK)
For B2B clients (corporate events, cafes, restaurants, hotels, wholesale accounts), the chile mobile database sales cycle is longer, the order value is higher, and trust/reliability are paramount.
Understand Your B2B Client's Needs & Procurement:
(e.g., cafes seeking wholesale pastries, hotels needing dessert options, corporate offices for team celebrations).
Decision-Making Unit (DMU): Who makes the buying decision? (e.g., Head Chef, Procurement Manager, HR Manager). Your lead generation needs to target these individuals.
Longer Sales Cycle: B2B often involves samples, proposals, and contracts. Your CPL and CPA will naturally be higher than B2C.
Focus on Professional Channels & Value Proposition:
LinkedIn Organic & Paid:
Strategy: Optimise your company page and employee profiles. Share content relevant to B2B clients (e.g., "Why Freshly Baked Desserts Boost Customer Satisfaction in Cafes," "Corporate Gifting Solutions"). Use Sales Navigator to identify key decision-makers. Run targeted LinkedIn Ads.
Strategy: Partner with local wedding planners, party suppliers, event venues, or children's entertainers for cross-promotion or referral fees. Participate in local craft fairs or food markets.
Pricing: Can be commission-based (e.g., 10-15% referral fee), flat fee for market stalls, or time investment. Track conversions from these channels.
B2B Cake Lead Generation Pricing Tips (2025 UK)
For B2B clients (corporate events, cafes, restaurants, hotels, wholesale accounts), the chile mobile database sales cycle is longer, the order value is higher, and trust/reliability are paramount.
Understand Your B2B Client's Needs & Procurement:
(e.g., cafes seeking wholesale pastries, hotels needing dessert options, corporate offices for team celebrations).
Decision-Making Unit (DMU): Who makes the buying decision? (e.g., Head Chef, Procurement Manager, HR Manager). Your lead generation needs to target these individuals.
Longer Sales Cycle: B2B often involves samples, proposals, and contracts. Your CPL and CPA will naturally be higher than B2C.
Focus on Professional Channels & Value Proposition:
LinkedIn Organic & Paid:
Strategy: Optimise your company page and employee profiles. Share content relevant to B2B clients (e.g., "Why Freshly Baked Desserts Boost Customer Satisfaction in Cafes," "Corporate Gifting Solutions"). Use Sales Navigator to identify key decision-makers. Run targeted LinkedIn Ads.