Trade Shows & Industry Events
Posted: Tue Jun 17, 2025 6:23 am
Pricing: LinkedIn Ads can be expensive (CPL typically £60-£250+ in the UK for B2B, depending on targeting and industry, though food/catering might be lower than tech/finance). Organic efforts are time-based.
Direct Outreach (Email & Phone):
Strategy: Build a targeted list of businesses. Send highly personalised emails introducing your services, focusing on their specific needs (e.g., "Are you looking to enhance your coffee shop's pastry selection?"). Follow up with calls.
Pricing: Cost of email marketing tools, data sourcing (if not building lists organically), and sales team time. CPL for cold outreach can be very high if not well-targeted.
Strategy: Exhibit at hospitality trade shows, food guatemala mobile database service expos, or local business events. Offer samples, network, and collect contact details.
Pricing: High upfront investment (£1,000s for a small stand, travel, samples), but can yield high-quality, high-volume leads. CPL can range from £100-£600+ (UK benchmarks for general B2B events), but the conversion rate to qualified leads is often better.
Online Catering/Wholesale Marketplaces:
Strategy: List your business on platforms that connect caterers/wholesalers with businesses.
Pricing: Commission-based or subscription fee.
SEO for B2B Keywords:
Strategy: Optimise for terms like "corporate catering London," "wholesale cakes for cafes UK," "event dessert supplier."
Pricing: Time/resource investment.
Direct Outreach (Email & Phone):
Strategy: Build a targeted list of businesses. Send highly personalised emails introducing your services, focusing on their specific needs (e.g., "Are you looking to enhance your coffee shop's pastry selection?"). Follow up with calls.
Pricing: Cost of email marketing tools, data sourcing (if not building lists organically), and sales team time. CPL for cold outreach can be very high if not well-targeted.
Strategy: Exhibit at hospitality trade shows, food guatemala mobile database service expos, or local business events. Offer samples, network, and collect contact details.
Pricing: High upfront investment (£1,000s for a small stand, travel, samples), but can yield high-quality, high-volume leads. CPL can range from £100-£600+ (UK benchmarks for general B2B events), but the conversion rate to qualified leads is often better.
Online Catering/Wholesale Marketplaces:
Strategy: List your business on platforms that connect caterers/wholesalers with businesses.
Pricing: Commission-based or subscription fee.
SEO for B2B Keywords:
Strategy: Optimise for terms like "corporate catering London," "wholesale cakes for cafes UK," "event dessert supplier."
Pricing: Time/resource investment.