Why your brand needs thought leadership – according to 10 industry experts
Posted: Sat Dec 28, 2024 4:42 am
For many companies, thought leadership is now an established part of the B2B marketing toolkit. If you haven’t already been convinced of the benefits, here are why 10 industry experts think it should be part of your marketing strategy.
Michael Brenner Marketing Insider Group
“Thought leadership is important for both B2C and B2B companies, but I think it is especially important in B2B. This is because of the complexity and length of the decision-making process in B2B environments and the large number of people involved. Thought leadership content can help anyone involved in the business decision making process to gain alignment across their company regarding the problems they are facing. It can help them to “name” the problem. For marketers, thought leadership allows us to define the category or context of our solution in customer terms. Branding is all about being associated with the questions our buyers are asking.”
Paul Suchman CBRE
“When we examine companies in this class and how they steward their brands, we see list of bolivia cell phone numbers great examples of thought leadership — brands like IBM, GE and Accenture. What they are all doing is taking ownership of issues that are driving their respective industries forward. By owning these issues, by owning these ideas and responding to evolving marketplaces, these brands are in effect redefining and leading their industries. Thought leadership campaigns align with how world-class professional services firms utilise marketing to deliver value to their clients, to their stakeholders, and hopefully distance themselves from their competitors.”
Michael Brenner Marketing Insider Group
“Thought leadership is important for both B2C and B2B companies, but I think it is especially important in B2B. This is because of the complexity and length of the decision-making process in B2B environments and the large number of people involved. Thought leadership content can help anyone involved in the business decision making process to gain alignment across their company regarding the problems they are facing. It can help them to “name” the problem. For marketers, thought leadership allows us to define the category or context of our solution in customer terms. Branding is all about being associated with the questions our buyers are asking.”
Paul Suchman CBRE
“When we examine companies in this class and how they steward their brands, we see list of bolivia cell phone numbers great examples of thought leadership — brands like IBM, GE and Accenture. What they are all doing is taking ownership of issues that are driving their respective industries forward. By owning these issues, by owning these ideas and responding to evolving marketplaces, these brands are in effect redefining and leading their industries. Thought leadership campaigns align with how world-class professional services firms utilise marketing to deliver value to their clients, to their stakeholders, and hopefully distance themselves from their competitors.”