KPIs for measurement and monitoring will be defined
Posted: Thu Jul 10, 2025 5:03 am
If you notice, this involves creating a mini-strategy for each channel, but based on the previously established guidelines and objectives.
Step 8: Dashboard and KPIs
Now is the time to establish a dashboard to help us monitor and measure the performance of the entire strategy and action plan to see if the objectives set at all levels are progressively being met.
In this regard, we can be as rigorous and specific as we like. My list to data recommendation, based on my experience, is to establish KPIs for each tool used and perform a more executive version of periodic monitoring, at least weekly.
This will be our engine room and control panel.
Step 9: Timing
This is a very useful, practical, and visual point, as it provides a single overview of the entire action plan, by communication channel or tool, with start and end dates, and with the person responsible.
Step 10: Budget
Finally, we must financially account for the cost of developing the entire Social Media Strategy, allocating expense items and revenue items.
We're already aware of the changes this sector undergoes from year to year, so professionals must be attentive to market developments. Today, we bring you the list of Social Media and Online Marketing Events for 2016. Work tools and platforms continue to advance, so it's essential to stay up-to-date with the latest developments and trends in the sector. One of the best ways to do so is by attending events, a meeting place to learn, build relationships with professionals, and enjoy yourself if your schedule allows. Take a look at the events you can attend in 2016. Let the calendar begin!
Step 8: Dashboard and KPIs
Now is the time to establish a dashboard to help us monitor and measure the performance of the entire strategy and action plan to see if the objectives set at all levels are progressively being met.
In this regard, we can be as rigorous and specific as we like. My list to data recommendation, based on my experience, is to establish KPIs for each tool used and perform a more executive version of periodic monitoring, at least weekly.
This will be our engine room and control panel.
Step 9: Timing
This is a very useful, practical, and visual point, as it provides a single overview of the entire action plan, by communication channel or tool, with start and end dates, and with the person responsible.
Step 10: Budget
Finally, we must financially account for the cost of developing the entire Social Media Strategy, allocating expense items and revenue items.
We're already aware of the changes this sector undergoes from year to year, so professionals must be attentive to market developments. Today, we bring you the list of Social Media and Online Marketing Events for 2016. Work tools and platforms continue to advance, so it's essential to stay up-to-date with the latest developments and trends in the sector. One of the best ways to do so is by attending events, a meeting place to learn, build relationships with professionals, and enjoy yourself if your schedule allows. Take a look at the events you can attend in 2016. Let the calendar begin!