The gaming industry has grown exponentially over the past decade, and with it the competition for revenue. The biggest players are investing in popular developers and well-known games to keep players on their side.
Newzoo estimates that the video game industry's revenue in 2021 was over $180 billion. For comparison, the "combined global theatrical and home/mobile entertainment market" was about $80 billion in 2020 .
Sony's plan to buy Destiny developer Bungie is the latest step in b2b email list an escalating race among video game industry leaders to outdo rivals in the fight for studios, franchises and player time.
In the last few years, the acquisition race has been gaining momentum: in 2021 alone, more than 250 gaming deals worth over $38 billion were concluded.
The two biggest gaming acquisitions of all time took place last month: Grand Theft Auto publisher Take-Two acquired mobile giant Zynga for $12 billion, and Microsoft plans to buy Activision Blizzard for $69 billion.
This wholesale acquisition of studios is related to content and the ability to place this content, exclusively or not, on different platforms.
Big games from gaming companies: what is the race for the leaders leading to?
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