Leverage Excitement at Events or Trade Shows

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The user experience (UX) you craft is the digital handshake you offer. It must communicate trustworthiness at every level. Include bot protection such as Google’s reCaptcha or Cloudflare. UX is essential when collecting leads via a sweepstakes or giveaway. Deterring bots will ensure the participants aren’t competing against fake entries.

Forms adorned with security badges are also a great way to promote trust.


Lastly, ensure the user’s journey is seamless and intuitive. UX will assure your subscribers by communicating that their data is in good hands.

Whether hosting a webinar, joining an industry trade show, or having a specific database by industry local market booth, use these moments to connect and capture emails. Personal interactions build community within your industry, and a physical signup sheet or digital kiosk can foster a meaningful exchange—the start of a conversation between you and a future advocate for your brand.

A simple yet exciting way to collect leads at a trade show, marketplace or event is by offering a promotion or giveaway. This instant win giveaway template is designed specifically for live events because it has a built-in refresh feature that automatically refreshes the screen after each successful form submission.