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Content management, production and curation

Posted: Sat Jul 12, 2025 6:24 am
by joyuwnto787
This way, if a digital transformation occurs, your company tends to benefit in every way, not depending on third parties and in fact being responsible for the content and each advertisement made available.

Therefore, to have your own audience and conscious management, promoting visual communication in acrylic or even technology-related items, establishing Brand Publishing in your company is essential.

Stages of a Brand Publishing Project
Even though the focus and main context worked on has been in relation to email list content, Brand Publishing is not limited to this alone, having other stages that comprise it and generate its importance and impact.

With this, see the steps of a Brand Publishing project and gain even more knowledge about this extremely important resource.

Planning and consulting
This initial stage of Brand Publishing is characterized as the moment in which teams carry out an integration, having contact from the communications department, to the teams involved in the development and maintenance of the project.

At this stage, it is important to have interaction and contact between all sectors that make up the company, ensuring that the brand's pain points and desires can be heard and highlighted in everyone's view.

Thus, through this moment, a tactical plan is drawn up regarding the best approaches, so that you can be successful and achieve maximum assertiveness when building your brand's editorial line.