The advantages of early stakeholder engagement in thought leadership projects

[Jahangir655]

As Benjamin Franklin’s adage goes: “By failing to prepare, you are preparing to fail.” When planning a thought leadership strategy and subsequent projects, we at FT Longitude feel that this rings especially true in relation to engaging internal stakeholders at the right time.

It is no secret that executing a thought leadership campaign requires the buy-in of senior stakeholders across the organisation. But the questions that often arise are: when is the ideal moment to bring key stakeholders into the fold? And how do I engage them effectively?

Getting these points right can ultimately determine the success or failure of a project. To assist marketers with these important decisions, we have outlined some of the advantages of engaging key stakeholders early in the process, and provided some tips on how to do this more effectively.

Crystallising the organisation’s message
At the heart of good thought leadership campaigns lies a clear list of honduras cell phone numbers understanding of what the organisation has to add to the debate through its internal expertise. In large organisations, where communication between senior business unit leaders and the marketing team can sometimes be sporadic, meeting with these stakeholders to talk through the campaign’s goals can make the difference between a message that stands out and one that fails to differentiate itself. This input is often vital in framing the direction of survey and interview research too.