2 out of five stars TechTarget's Priority Engine gives businesses real-time access to leads ranked by their purchase intent and engagement level. Companies can use this information to improve their ABM strategies, refine their sales outreach, and generate more leads. The tool shares what topics prospects are interested in, how recently they engaged with related content, and what technology they use. Priority Engine also provides contact information for leads when it's available.
Final Verdict: Powerful, but difficult to use and likely pricey. Many customers report difficulty determining what information contacts engaged with and when they engaged with it. intent data guide Guide to Intent Data finland email list for Marketers Intent data is the future of ABM! Learn how to use intent signals to engage the right companies and grow your revenue with this guide → DOWNLOAD How can you judge the quality of B2B intent data? Judging the quality of B2B buyer intent data involves several key criteria: Source credibility: Evaluate the reputation and reliability of the data provider.
and validation methodologies, ensuring higher accuracy. Data accuracy: Assess the precision of the data by checking for consistency and alignment with your existing information. High-quality intent data should accurately reflect buyer behaviors and interests. Relevance: Ensure that the intent data is relevant to your target audience and industry. Data should provide insights that directly relate to your products or services.