Are there any other opportunities to amplify thought leadership at these events?
Posted: Sat Dec 28, 2024 6:51 am
But for those who don’t yet know you, look for peripheral opportunities to reach them. Does the event have a strong social presence you can piggyback on? Does it have a conference programme or daily news bulletin to which you could submit a bylined article about the research? Or perhaps another organisation is hosting an event and you could partner with them to extend your reach?
Which are the best ways to measure success?
Emily: Marketers have become more and more reliant on engagement metrics to measure success. Web traffic, click-throughs, shares and downloads are useful to a certain extent, but they don’t tell you much about a content campaign or a brand’s wider impact – particularly at an event, where a lot of the activity is likely to be offline.
For example, if your main thought leadership goals are lead generation and client list of paraguay cell phone numbers conversations, can you track visitors to and number of meetings on the stand? Can you report whether these were new or follow-up conversations? And did an opportunity come out of that meeting?
Combining quantitative measurements with qualitative feedback – from your team as well as your customers – can give you much deeper insight into what worked well and what you might want to do differently next time.
Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out from the competition and being able to charge premium pricing for financial services.
The alternative is to be stuck on a commoditisation treadmill with little influence over pricing, suffering wafer thin profit margins and a constant struggle to retain clients. Premiumisation, on the other hand, paves a way out of that cul-de-sac of misery.
If a financial solution happens to be unique – then so much the better. But the reality with most financial services – even in the B2B space where offerings tend to be more complex – is that some form of commoditisation prevails.
Which are the best ways to measure success?
Emily: Marketers have become more and more reliant on engagement metrics to measure success. Web traffic, click-throughs, shares and downloads are useful to a certain extent, but they don’t tell you much about a content campaign or a brand’s wider impact – particularly at an event, where a lot of the activity is likely to be offline.
For example, if your main thought leadership goals are lead generation and client list of paraguay cell phone numbers conversations, can you track visitors to and number of meetings on the stand? Can you report whether these were new or follow-up conversations? And did an opportunity come out of that meeting?
Combining quantitative measurements with qualitative feedback – from your team as well as your customers – can give you much deeper insight into what worked well and what you might want to do differently next time.
Demonstrating deep expertise, fostering trust and creating the best possible outcomes for clients is an essential part of standing out from the competition and being able to charge premium pricing for financial services.
The alternative is to be stuck on a commoditisation treadmill with little influence over pricing, suffering wafer thin profit margins and a constant struggle to retain clients. Premiumisation, on the other hand, paves a way out of that cul-de-sac of misery.
If a financial solution happens to be unique – then so much the better. But the reality with most financial services – even in the B2B space where offerings tend to be more complex – is that some form of commoditisation prevails.