A great place to start is by using a buyer persona. This is a fictional character that is representative of your ideal customer. Think about what your audience will be interested in and why they’re looking to make a purchase with your company. When identifying your target audience, you’ll also want to use demographic data. This is information such as the location, age, and gender of your intended audience.
All of this data is crucial for ensuring your lead generation automation tools find the right matches for your business. 2) Gather and segment contact data for your leads The next step is using lead segmentation to make your lead generation automation tools as effective as possible. Once you’ve collected the right contact data (remember to check that it’s up-to-date and accurate) you’ll need to put it to good use.
This starts by dividing the data into different segments. You can finland business email database segment your leads in a range of ways, for example by demographic segments or based on a certain activity, such as having a group of leads that are sales-qualified. Once this data is segmented effectively, you can target your marketing efforts to individual segments. This means that when you’re using automated marketing tools, each lead will still receive an experience that is personalized to their needs.