Use your CRM and other customer account tools to compare your current customers to your new ICP. Do things match up well, or are you spending too much time on low-yield clients? No worries if that’s the case—now’s the time to fix it. Let’s start with your sales pipeline. Consult industry databases and market research to hunt for prospective clients that fit your ICP. Leadfeeder provides website visitor tracking that you can use to easily find warm leads.
, such as firmographics and geographical location during outreach. Rank each section of the ICP template according to importance. Compare organization profiles against the relevant ICP template sections.ecuador business email database Score leads based on how many and which boxes they tick. Your marketing team can use the ICP to adjust and tailor messaging and tactics. Let’s say that it turns out your ideal customers are companies with 400 to 800 employees.
If most of your marketing currently targets smaller businesses, your team can use ICPs to align campaigns and generate the leads that sales expect. Take this same approach to customer success, service, and support. Using ICPs to optimize experiences to suit your ideal buyer persona will increase customer satisfaction and retention. An ICP unifies your organization to focus on targets with the best return on investment.