Hamburger advertising seeks to provoke a visceral response

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pappu6329
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Hamburger advertising seeks to provoke a visceral response

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Another event is the Comic Market, better known as Comiket, which is held in Tokyo. Twice a year, more than 35,000 groups of Manga fans come to this event to find out about all the latest developments in this comic genre, which accounts for 40% of all annual Japanese publications. Today, Manga has transcended into cinema, series, video games, decoration, fashion and street marketing, and its fans are spread all over the world. Thus, for example, the last edition of Japan Weekend Madrid brought together more than 140,000 geeks dressed up as their favourite characters, such as Otakus, Crossplay (dressed up as another sex) or Furries (with an animal appearance).

For the so-called baby boomers and classy geeks, there is the Angoulême International Comics Festival, where the great comics gurus meet to pay tribute to such figures as Hergé, Moebius, Eisner and Tardi. They can also attend Lucca Comics & Games in Italy, which already has more than 15,000 exhibitors on 30,000 square metres.



In advertising, the depiction of a perfectly prepared burger is meticulously orchestrated to appear irresistible. These visuals are designed not only to look appetizing, but also to evoke feelings of unrivaled freshness, flavor, and quality. However, the reality is that these burgers rarely match those served in restaurants.


The image of a burger with perfectly melted cheese, juicy meat, and fresh, crunchy ingredients dominican republic telegram lead designed to make the viewer crave that product immediately.


The presentation techniques used to enhance the perception of burgers in advertising are as ingenious as they are varied. In photo shoots, burgers are often not fully cooked . This is done to maintain their juiciness and thickness, creating a more appealing appearance. Ingredients are meticulously placed , sometimes with the aid of tongs, to ensure that each element looks perfect from every angle. Professional lighting is employed to highlight the product’s best features , and post- digital editing removes any imperfections, adjusting colours and contrasts so that the final image is irresistible.

The use of tricks such as cardboard to maintain structure , glycerin to add shine, and food coloring to enhance visual appeal are common strategies in creating these images. These methods, although effective in creating a perfect image, result in a significant dissonance between expectation and reality. For this reason, many consumers are often disappointed when comparing the real product to the advertising image. In fact, 72% of consumers express dissatisfaction when receiving a burger that does not match the image that initially attracted them.
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