Understand Which Campaigns Drive Each Account to Your Website Improving the quality of traffic to your website comes down to the marketing campaigns you use to drive visitors there. That means, in order to optimize traffic, you need visibility into the quality of leads and traffic from each of your marketing campaigns—from content marketing to email marketing to SEO. There’s a lot of content out there ready to sell you on basic marketing and sales tactics and how they can get you more leads.
But what about when you’ve done all you can,l, and converted all the quality leads coming in? What if you still need more leads? If you’ve maxed out your budget, gotten your brand in front of a large chunk of your ecuador consumer email address audience, and still don’t have enough leads to hand over to sales, then investing in a new marketing channel isn’t going to solve anything.
Instead, you need to get more leads out of the marketing you’re already doing. And there are two ways to do that: Capitalize on the 98% of potential website leads you’re missing Expand your definition of a “lead” In this article, we explain how visitor identification software (like Leadfeeder) can help you do both of those things. Note: Need more leads to pass over to sales? Sign up for a free 14-day trial of Leadfeeder to get insight into the companies that visit your website—even if they never fill out a form.