P.S. - If you’re using Leadfeeder and you gate your content, you’ll be able to find out which companies wanted your content but didn’t fill out the form. With Leadfeeder, you can see the companies that visited that page. Here’s more info on the topic of unfilled form-fills. That was a tongue twister. 2. Use LinkedIn to find topics your leads are talking about When it comes to developing a lead-driven content marketing strategy, LinkedIn is a powerful resource.
People go on social media to discuss topics they are interested in, curious about, or just want to share with like-minded people. On LinkedIn, most of those topics are business-related. There are several ways to source topic ideas from LinkedIn. First, you can simply scroll through your feed. Do you notice any topics popping up more regularly? Are the same dominican republic consumer email address topics coming up in thought leadership posts? For example, tech layoffs have been a hot topic, so you might write about that —if it's a topic prospective leads might care about.
You can also use LinkedIn's search features to find leads in your ideal target audience and see what topics they're talking about. Using filters, you can zero in on companies in a specific industry, location, and level of growth. LinkedIn lead generation content strategy screenshot What topics are these brands posting about? Are they sharing new features, new trends, or interesting takes—ideally related to the keywords you uncovered? If so, create high-quality pieces of content that are interactive, exciting, and worth handing over their contact information for.