Export and customer relations: a first step towards internationalization
Posted: Thu Jan 02, 2025 7:31 am
How to achieve good customer relations when you overseas data have an ambition to develop internationally? Are export and customer relations compatible? Export is a real challenge for a company, because it can be beneficial as well as a risk. These risks can be diverse, whether financial or related to brand image. An adapted policy is therefore necessary in order to make customer relations an important development factor.
In addition, customer relations are now one of the key factors in an effective business strategy. Digital technology and generations Y and Z are now pushing towards a real customer relationship that makes the consumer a consumer-actor. The influence of these three factors means that today, customer relations are multichannel and multichannel involves the web. The web, with its international dimension, is already a first step towards the internationalization of your customer relations.
So we can ask ourselves if export and relationship are compatible? If it is possible to surpass the limits of borders and offer a qualified experience to all of its customers?
Customer relations are built around actions that improve the quality of interactions with the aim of increasing sales. The notion of loyalty is just as important in the customer relations process. Indeed, beyond the act of purchasing, customer relations involve interaction, whether by telephone, human or chatbots.
Apart from loyalty, customer relationship management promotes customer engagement. As mentioned in the introduction, consumers have a need to become an actor of brands and not a simple buyer. Customer relations today puts the customer and their well-being before the purchase.
In addition, customer relations are now one of the key factors in an effective business strategy. Digital technology and generations Y and Z are now pushing towards a real customer relationship that makes the consumer a consumer-actor. The influence of these three factors means that today, customer relations are multichannel and multichannel involves the web. The web, with its international dimension, is already a first step towards the internationalization of your customer relations.
So we can ask ourselves if export and relationship are compatible? If it is possible to surpass the limits of borders and offer a qualified experience to all of its customers?
Customer relations are built around actions that improve the quality of interactions with the aim of increasing sales. The notion of loyalty is just as important in the customer relations process. Indeed, beyond the act of purchasing, customer relations involve interaction, whether by telephone, human or chatbots.
Apart from loyalty, customer relationship management promotes customer engagement. As mentioned in the introduction, consumers have a need to become an actor of brands and not a simple buyer. Customer relations today puts the customer and their well-being before the purchase.