Customer relations are today one of the main pillars telegram data of a sustainable business strategy for a company. Indeed, the objective of a company is not to make a one-shot commercial, but to build customer loyalty. Whether before, during or after, the proximity between a brand and its customers has a positive effect on results, but what about geographical proximity? Local customer relations therefore intervene in a principle of geographical proximity and consequently reduce many circuits.
If you use a call center or customer service to process your requests, geographic proximity can have a real benefit for you. These benefits are diverse, whether financial or on the relationship of trust between company and service provider.
We can therefore ask ourselves whether local customer relations are an added value that enables us to generate leads?
Betting on local customer relations meets several expectations that can be found in current consumption principles. We can see since 2008/2009 that certain types of consumption are emerging, such as in the food sector, the short circuit. This notion of local has spread to other industries and consuming locally is becoming more common. What we call local customer relations here is a regional or national customer relationship.
Let's take a general public example, that of Le Slip Français which has a local dimension . Based on the concept of Made in France, put forward by Arnaud Montebourg and the progressive changes in consumption, Guillaume Gibault has succeeded in placing his entire sales loop in a local/national environment. In short, all the phases of his commercial strategy whose customer relationship is local.