How to offer a good B2B digital experience
Posted: Thu Jan 02, 2025 7:49 am
Customer experience is on the lips of all marketers and phone number data salespeople, but what about digital? Whether you are in B2C or B2B, this point is crucial for your sustainability because yes, digital is omnipresent. From a B2B point of view, digital is experiencing some delays in development. Offering a good B2B digital experience is therefore becoming very urgent. But what areas should we focus on? Should we adopt a complete digital strategy?
Well, I would say that offering a good B2B digital experience involves all digital channels. However, not all structures have the means (human, financial or technical) necessary to make a complete digital strategy. Therefore, it is necessary to be able to put in place a few points corresponding as much as possible to the requirements of consumers.
So let’s see together how it is possible to offer a good B2B digital experience?
Why should a good B2B digital experience start with content creation? Quite simply, because content is your web showcase. Today, 74% of Internet users find out for themselves before making a purchase. Content, whatever it may be, has real benefits which are:
Provide visibility on the web, particularly through natural and paid referencing
Demonstrate your know-how and credibility on different subjects in order to be a true opinion leader
Stand out from the competition by creating original content.
The influence that content has through its qualities allows for an optimal B2B digital experience.
Creating content, whether written, video or artistic, is a real added value for a company. Whether B2C or B2B, creating content offers a good B2B digital experience. Indeed, whatever content it is influences and offers an emotion that can encourage a lead to buy. In addition, the more pleasant the content, the more it is shared by your community and therefore, you turn your leads into consumer-actors. Today, offering a good B2B digital experience involves engaging your community but also your leads. Without going as far as converting the lead, engagement can take different forms which are:
Subscribe to a newsletter
Download white papers or ebooks
Exchange with the brand
Follow the brand on its various social networks
Engagement through content therefore offers a good B2B digital experience which is today necessary for the sustainability of a business.
Well, I would say that offering a good B2B digital experience involves all digital channels. However, not all structures have the means (human, financial or technical) necessary to make a complete digital strategy. Therefore, it is necessary to be able to put in place a few points corresponding as much as possible to the requirements of consumers.
So let’s see together how it is possible to offer a good B2B digital experience?
Why should a good B2B digital experience start with content creation? Quite simply, because content is your web showcase. Today, 74% of Internet users find out for themselves before making a purchase. Content, whatever it may be, has real benefits which are:
Provide visibility on the web, particularly through natural and paid referencing
Demonstrate your know-how and credibility on different subjects in order to be a true opinion leader
Stand out from the competition by creating original content.
The influence that content has through its qualities allows for an optimal B2B digital experience.
Creating content, whether written, video or artistic, is a real added value for a company. Whether B2C or B2B, creating content offers a good B2B digital experience. Indeed, whatever content it is influences and offers an emotion that can encourage a lead to buy. In addition, the more pleasant the content, the more it is shared by your community and therefore, you turn your leads into consumer-actors. Today, offering a good B2B digital experience involves engaging your community but also your leads. Without going as far as converting the lead, engagement can take different forms which are:
Subscribe to a newsletter
Download white papers or ebooks
Exchange with the brand
Follow the brand on its various social networks
Engagement through content therefore offers a good B2B digital experience which is today necessary for the sustainability of a business.