When it comes to creating an e-commerce site, what are the most important points to consider before getting started?

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Before deploying an e-commerce website, the 12 most important things to consider are to have:

1. A perfect knowledge of its market
2. A solid and differentiating business model
3. A clear and well-defined main objective
4. Well-established logistics
5. Sufficient financial resources
6. Service providers of choice
7. Time to devote to the project
8. A strong and credible brand
9. A customer experience that is not forgotten
10. A quality product or service offering
11. A strategy built to last

And above all:
12. A mind of steel!

Of course, the role of a web agency is also to ensure the viability of a project. Even if an agency cannot have all the guarantees, each of the missions must be carried out in the interest of the company.

Many stores want to expand their business by launching into online commerce. What are the pitfalls to avoid?
Before launching into online commerce, the most important kuwait whatsapp lead thing is to draw up a well-detailed specification, in order to avoid choosing, for example, the wrong solution or the wrong tool. This will also facilitate the strategic approach and save valuable time on the project.

Developing a business plan is also a key element, without forgetting to integrate the entire web marketing strategy. Too often neglected and underestimated, it is important to allocate a minimum budget aimed at triggering the right levers.

You should also not lose your brand identity. Because it is essential to maintain a certain "unity" in your communication channels (visual identity, tone, offer, quality of service, etc.). Let's not forget that customers of a store can also become customers of a website, and vice versa.

Zoom – La Cave De La Ria customer case
La Cave De La Ria is a local business offering a wide selection of wines, craft beers, spirits and grocery products.

In the emergency due to the health situation linked to Covid-19, the manager wanted to offer his products for sale online, while limiting himself to local delivery.



We therefore opted for an online sales solution that we master, as a Shopify agency .

Exclusive to this project, the graphic model and its integration are only produced after it has been put online, in order to ensure rapid deployment (within 5 days).
Thus, more than 200 orders were received during the first two months of confinement, with a conversion rate of more than 10% (usually between 1 and 2%).

The project took about 5 days to complete.

For this mission we used Shopify.

Thanks to well-defined objectives and the choice of a solution adapted to the challenges, it is a successful bet! Today we are continuing our web marketing action for La Cave De La Ria and are currently in exchange for the implementation of a connected cash register (for joint sales and inventory management between the website and the store).

And a quick word of conclusion?
Lamour du Web is a human-sized agency that is here to guide you through the twists and turns of the web with a recipe that works!