This indicates that while the overviews provide
Posted: Thu Jan 02, 2025 9:30 am
A starting point, they do not necessarily replace the deeper engagement that comes with visiting actual web pages. If this is really true, we have to wait and see. Testing and Analytics Marketers must employ rigorous testing and analytics to understand how changes in Google’s search features affect user behavior. Analyzing trends in search query responses and adapting to the feedback loop provided by AI Overviews will be critical.
This means continuously refining content to align with what AI finds most useful freight forwarders brokers email lists and relevant, potentially shifting how marketers evaluate their online content’s effectiveness. Marketers must employ rigorous testing and analytics to understand how changes in Google’s search features, including AI Overviews, affect user behavior. The recent data collected by Brodie Clark, an independent SEO Consultant, provides valuable insights into the deployment of AI Overviews. Brodie Clark’s insights from Semrush Sensor reveal that as of May 17th, AI Overviews were officially tracked as a SERP feature, akin to other elements like “People Also Ask,” image snippets, and sitelinks, for non-logged-in users in the US.
Important statistics from Clark’s data indicate that AI Overviews appear in a small fraction of searches—0.55% on desktop and 0.81% on mobile. Of course, this is likely to change soon. Not only the numbers themselves, but how SEMRUsh is collecting this data — and that’s why it’s important to continue monitoring how your site appears in the SERP. However, it’s reassuring to know that a widely used tool like SEMrush is already allowing this kind of overview.
This means continuously refining content to align with what AI finds most useful freight forwarders brokers email lists and relevant, potentially shifting how marketers evaluate their online content’s effectiveness. Marketers must employ rigorous testing and analytics to understand how changes in Google’s search features, including AI Overviews, affect user behavior. The recent data collected by Brodie Clark, an independent SEO Consultant, provides valuable insights into the deployment of AI Overviews. Brodie Clark’s insights from Semrush Sensor reveal that as of May 17th, AI Overviews were officially tracked as a SERP feature, akin to other elements like “People Also Ask,” image snippets, and sitelinks, for non-logged-in users in the US.
Important statistics from Clark’s data indicate that AI Overviews appear in a small fraction of searches—0.55% on desktop and 0.81% on mobile. Of course, this is likely to change soon. Not only the numbers themselves, but how SEMRUsh is collecting this data — and that’s why it’s important to continue monitoring how your site appears in the SERP. However, it’s reassuring to know that a widely used tool like SEMrush is already allowing this kind of overview.