Associated with how successful it is in the marketplace. One difference today is that people can spread their impressions of and experiences with a brand far and wide online. Potential customers can check the online reviews of a product or a brand itself and see how others have felt about their purchase. This has made it more important than ever to create a good customer experience so that brand trust doesn’t take a nosedive due to online reviews.
Buyers today have far more expectations for the brands they choose, and their overall construction email list level of trust depends on a number of different factors other than simply whether the product works well for them. Though that is the main factor, consumers also want more from the companies they buy from. When a consumer trusts a brand, he is 53% likely to try its newest products. Among brands where there isn’t trust, only about 25% are likely to buy that brand’s new products.
When they trust a brand, they have more than double the likelihood of being loyal to that brand. They are also about twice as likely to advocate for the brand with others. Buyers are turning away from the marketing methods that have been the standard for decades and instead relying on social media or each other to decide what to buy and whether to trust it. In fact, getting input from other consumers is so important to today’s buyers that they will read 100 reviews on average before they have enough confidence to buy an item online.