The Complete Guide to Content Curation – Methods, Tools, and More

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Content curation is to brands what sources are to journalists. In other words, it consists of collecting information, reworking it and then sharing it. The interest for your brand is not negligible: content curation allows you to boost your notoriety while establishing your expertise in a given field. What does it consist of? How to stand out with your content? What tools should you use? All the answers to your questions can be found in this complete guide on content curation. Let's go!

Summary

Why You Should Care About Content Curation
In a connected world like ours, a lot of content is published on the net every day. Here's what happens in a second:

8,320 Tweets are sent
888 Instagram photos are uploaded
3,550 Skype calls were made
71,596 Google searches are performed
76,892 YouTube videos are viewed
2,758,518 emails are sent
It's hard to see clearly among this multitude of information. However, among these lines of code there is very interesting content. Should we therefore try to add to the ambient noise? Or should we rather highlight this already existing interesting content? As you may have guessed, it is better to focus on content curation. This is what radio stations, social networks, influencers, and even e-commerce sites do: they gather in one place the best on a particular theme. Now, it's your turn to do the same to integrate it into your marketing strategy.

Content curation: what is it?
Content curation is the process of searching for relevant kuwait whatsapp data information on a given topic, then selecting it, reworking it, and then sharing it. You need to choose content that is likely to help or interest your readers and then share it on your site or on a platform dedicated to content curation. This saves your audience time, while providing them with added value.

Here are the key words that will help you understand the process:
Sourcing : First of all, you need to look for relevant content that will interest your target.
Filtering : you select only the information that is worth sharing.
Rewriting : To make the content fit your brand and be enjoyable to read, you need to reshape it a bit. The goal is to make the user want to discover the original content.
Existing content : this can be blog articles, press articles, videos, music, podcasts, images, infographics… In short, anything that can exist on the net, including your own content.
The target : in any marketing approach, there is necessarily a target to which you are addressing. It is therefore the same for content curation: you must put the expectations and needs of your target at the heart of the approach.
Sharing : You can share this content on a blog, a website, on YouTube, in a newsletter or all of these at the same time. What matters is finding the medium that matches your target.
Added value : this should be the number 1 objective. This is what will make your readers appreciate your selection and come back next time. Provided that this selection is yours, of course.
Time saving : Content and form are equally important to save your readers time. Your work is supposed to make their lives easier.
The Benefits of Content Curation
You become a reference
When you regularly share relevant content to your audience, you become a reference in your field. In no time, your readers will applaud your ability to filter the net to extract the best.

Example : Every day, the Hub Institute newsletter brings together the best articles on the world of tech. This makes it easy to stay up to date while discovering media, mainly French and English-speaking.