Top of the search results on Google (ranking). Aiming to optimize your content, make sure you use good SEO tracking software to help you stay in the loop of what is going on with your website’s rankings and consequently grow your business. When you start investing in content marketing, the goal is to balance optimizing your content for search engines and providing evergreen content for your audience.
Set yourself apart from your customers What are your competitors doing online? Do college and universities email list they have large budgets to run lots of online ads? It can seem hard to compete when they are paying attention, and they have deep pockets. But here’s the thing. If you rely on paid advertising for growth, you’ll always be paying for results. It’s not defensible, and it stops as soon as you stop paying for space online.
Instead, if you create evergreen content that is helpful rather than pushy, your customers will trust you more than your competitors. Additionally, as your content begins to rank higher than your competitors in search results, you will secure consistent traffic from those searches. In contrast, your competitors will have to pay for that traffic indefinitely. Types of content marketing Blog Blogging was the first form of publishing on the internet, along with online forums.