How to improve your return on investment?

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Not all campaigns will yield the same results. Some will have a better ROI than others, it all depends on you. As an advertiser, you are the master behind your conversions. Can you improve ROI? Is there anything that can be done? There are indeed many things you can do, except demographic analysis and keyword research. Here are some tips to consider: The average click-through rate for display ads is 0.47%. This means that less than 5 out of 1000 people follow through and click on an ad. The conversion rate is even lower, since not everyone who clicks on ads actually makes a purchase. So how can you improve these numbers? We already mentioned search. It’s time to focus on the visual aspects of your campaign as well. Several things are important here, but two of them should be valued above all else. We’re talking about the CTA and the visual banner itself. In other words, focus on improving your call to action and design. For the CTA, the focus should be on readability and the message itself, which should be neither too long nor too short. Depending on your offer and the demographic research you did before designing the banner, you should know what the message is about. When it comes to visual design, all the tips above apply. Additionally, the visual aspect is important and you should focus not only on what your audience expects to see, but also on how they see it. In other words, you should focus on designing a professional-looking banner and not just a random image with text.



Banner quality can reduce your campaign cost and average CPC and increase conversion rate and CTR.

About Click Fraud
Click fraud is another important issue that you need to deal with as an advertiser and sometimes even as a publisher.

What is click fraud?
Simply put, click fraud refers to a black-hat technique romania whatsapp data to falsely inflate the number of clicks on a banner or ad link. These fraudulent clicks can be placed by competitors who want to interfere with the campaign or by publishers who want to generate more revenue. Either way, it’s bad for business. What can you do?

Work with a reputable network such as Google or Facebook
Set up IP exclusions. Check your incoming clicks and notice any signs of fraud. Block IP addresses that appear to generate fake clicks.
Stop working with publishers who are unreliable or have a proven track record of click fraud.
Adjust ad targeting. Make sure only people who actually need to see your ads see them. Also, try to avoid regions and geolocations that aren’t relevant to your campaign.
Try to prevent bot fraud. Click fraud by bots can also be a serious problem and can be more difficult to counter. There are several tools that you can use to avoid such problems. You can try ClickCease especially if you are running a campaign yourself.
Another term commonly associated with click fraud is “Invalid Traffic”. This can refer to fraudulent clicks on ads but also invalid/fraudulent impressions on your PPT banners.