Influencer Marketing: Definitions and Tools to Get Started

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Why should you be interested in influencer marketing? Why integrate it into your digital strategy? The answer is simple: its effectiveness! Increasingly popular among Internet users, influencer marketing is tending to become a cornerstone of any online marketing strategy. More than 80% of marketers say that these campaigns have proven to be particularly effective and have helped boost their brand awareness. (source: eMarketer 2016).

Influencer marketing, which has become very popular, can help you solve some of your problems. Want to know more? We'll explain everything you need to know to get started, or even excel in this discipline.

Summary

Influencer marketing: definitions & concepts
Before embarking on any influencer marketing strategy, it is essential to understand the issues involved in order to subsequently be able to implement an effective strategy.

What is influencer marketing?
A communication strategy that Internet users love, influence marketing is based on the concept of influence. In other words, it means getting in touch with influencers , people who exercise a certain power over the people they bring together.

The goal of this strategy is to develop your brand awareness among Internet users by collaborating with influencers so that they share:

Your products.
Their experience with your brand to their community.
Influencers are more than just a way to spread your message, they become true spokespersons for your business.

What is an influencer?
There is no great difficulty in understanding the concept of an “influencer”: it’s all in the name! This is an individual who has the ability to modify consumer behaviors thanks to the influence he or she has over his or bahamas whatsapp list her audience. The notion of influence is not new, but its scope has expanded. The tools made available to influencers (Instagram, Twitter, YouTube, Facebook, etc.) have radically changed the situation and allow them to easily transmit their passion directly to their community.

Mass media has been replaced by social networks to convey the messages, experiences and points of view of influencers. Having become micro-opinion leaders, influencers address a community sensitive to their discourse, inclined to engage and trust their judgment.