Robert McKee, and Andy Raskin. Donald Miller, Building a StoryBrand Donald Miller, who founded a company called StoryBrand, has streamlined storytelling into a process called the StoryBrand 7-Part Framework (also known as SB7). Using the SB7 framework, companies will be able to create a brand story and then draw on its ideas to write copy and content.
Here is a brief summary of the seven principles or steps in the StoryBrand framework: Miller's hotels and motels email list StoryBrand model Miller’s StoryBrand model A character: Your customer is the hero. Has a problem: As a successful company, you should attend to your customers’ inner problems. And meets a guide (your brand): The customers search for a guide to help them with their frustrations. Who has a plan: Customers will trust a guide who has a plan.
And calls them to action: Customers are confronted with a choice to take action. That helps them avoid failure: Each party involved tries to avoid a tragic ending as best they can. And ends in success: Your customers understand how the product or service your business is offering can successfully improve their lives. Robert McKee, Storynomics The second model analyzed is the one presented in Storynomics, by Robert McKee.