The content simply vanishes after the expiration date (which is sometimes as little as 24 hours). Image Source: Instagram Ephemeral content can be found on many platforms such as Snapchat, Facebook, WhatsApp, and Instagram, and users generally post “stories” to their followers that last 24 hours. Once the 24 hours are up, the content simply disappears. However, as mentioned above, with platforms like Instagram, you can save your ephemeral content or “stories” to a highlight on your profile.
That way, when people are on your profile, they can view your saved stories and local marketing email list click through at their leisure. Social media stories that aren’t saved to highlights in time will disappear completely. Why does ephemeral content work? It’s natural to have a fear of missing out (also known as FOMO). Image source: Snapchat Much like limited sales in stores, they instill a sense of excitement in people, encouraging them to engage in the action while it is still going on.
Content while it’s still there in fear of missing out on some great content. For example, not being able to chat with friends about the story Justin Bieber posted would be devastating for fans that like to talk amongst their friends, and that’s why it’s so effective. The great thing about ephemeral content for businesses is that using it almost forces their followers to view the story, primarily if regularly used to provide promotional codes and limited discounts.