Another way is to host a hashtag contest, wherein you invite people to post short clips of your product in use and tag your brand. Reward participants with the best or most high-performing content. A hashtag contest serves as an incentive for customers to publicly praise your brand, which boosts your brand’s all-important social proof.
Source As seen in the above example, after international skating instructor FlowSkate communication email list tagged video creation app Beatleap by Lightricks in a Reel that drew 1,400 views, Beatleap reposted the Reel as a great example of UGC made with their product, attracting another 11,000 views. Because Beatleap is built to make editing videos like these easy, allowing social media creators to automatically sync footage to the flow of contemporary music clips, the app’s Instagram account wisely showcases and amplifies great UGC Reels regularly.
3. Educate Your Audience With Quick How-To’s Besides displaying your authenticity, Instagram Reels are also a perfect avenue to showcase your brand’s authority, while also providing value that will keep them coming back for more. That is, give customers a quick step-by-step guide on how to do something awesome with your product. And it doesn’t necessarily have to be related to your business, either. In the pizzeria example above, you can demonstrate a quick-and-easy way to make delicious pizzas at home.