Entice the lead enough to bring them to your website. Provide enough information for the lead to contact you directly if they have questions. An email funnel is not a sales promotion. It is a series of emails that are sent out at strategically planned points in time. These can be time sequences or based on certain trigger actions on your website. Why Buyer Personas Are Important In Marketing Email Funnels Your customers will fit into a different type of buyer persona.
These completely differ from one business to another. However, they are important mortgage brokers email list to identify because each buyer person needs a different marketing email copy in order to convert. Let’s paint an example to better describe buyer personas. Our fictional business is a book store. We have three distinct customers: College students; Parents; Adults. Even without digging into these buyer personas, you can quickly see each of these individuals will have very different buying needs.
However, once these groups are identified, you can quickly determine how to speak to each buyer persona you have. By appropriately placing these buyer personas into email funnels, you have a greater chance of converting these individuals into customers. THE ULTIMATE BUYER PERSONA GENERATOR How To Create An Email Funnel For Your Business How you create an email funnel for your business can be broken into four stages.