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SMS, SMS Landing Page or RCS, which channel to choose?

Posted: Sat Jan 04, 2025 7:06 am
by mdsojolh43
The official deployment of RCS in France on July 15 has multiplied the options available to companies in terms of professional communication.

Esendex has been working with Google and the GSMA for almost two years to launch this new technology, which will forever change the way brands communicate with their customers.

From classic SMS to RCS, including SMS Landing Pages, the list of options is increasingly long and constantly evolving.

SMS Landing Pages have been around for quite some time and also allow for more interactive interaction with customers. In fact, you can enrich your SMS campaigns with colors, promo codes, and call-to-action buttons.

Choosing the best method for your business is not an easy thing. With so many options available, it is possible to make mistakes and not choose the right channel or not exploit its full potential.

In this article, we will take a step-by-step look at how to selec panama whatsapp list the best channel for your business based on your industry and explore the possibilities.

SMS or SMS Landing Pages or RCS

Physical stores and e-commerce
The retail industry can greatly benefit from mobile communication. Indeed, store managers can communicate with their customers both for marketing campaigns and to send delivery notifications while improving the shopping experience.

When can you use the different options?

SMS can be used to:

Send offers and promotions
Confirm purchases and shipping notifications
New products arriving in stock
Customer service
SMS Landing pages can be used to:

Personalized marketing actions
Make a payment by connecting to a secure payment platform
Send receipts or invoices
Send updates on the status of an order
RCS messages can be used to:

Send your customers products that may interest them based on their recent purchases
Send digital tickets or invoices
Customer support
To confirm and modify delivery dates
Receive payments via a secure platform
Send personalized and interactive marketing messages
The banking sector
In the financial sector, trust and security are two essential areas for both customers and industry professionals. In this regard, the use of SMS as an authentication factor is widespread, but it would be a shame to limit mobile messaging to this function.

From payment collection to fraud prevention to marketing service, SMS, SMS Landing Pages and RCS have great potential for this sector.

SMS

Notice of fraudulent account activity
Notifications of transfers, overdrafts and available balance
Sending two-step authentication codes
Marketing actions
Claims and Payment Management
Satisfaction surveys
SMS Landing Pages

Appointment reminders with cards and pictures
Receive payments via secure platforms
More attractive promotional and marketing messages