A New Generational Profile of B2B – Industrial Clients
Posted: Sat Dec 21, 2024 4:23 am
The new generational profile of a B2B or Industrial Professional today (in purchasing, engineering, sales for example), is much more autonomous, digital and believes much more in the way of doing things. For example, in how the company impacts sustainability, inclusion, etc.
Changes that substantially modify the way we search for information, evaluate israel telephone directory a company and even our relationships. Can you imagine a B2B Marketing strategy that doesn't take all this into account? Well, believe me, they still exist.
From Product to Customer Experience What value does a B2B – Industrial Client expect from today compared to yesterday? One more product? Or, on the other hand, do you want to help them by making their life easier or even selling more?
Changes that substantially modify the way we search for information, evaluate israel telephone directory a company and even our relationships. Can you imagine a B2B Marketing strategy that doesn't take all this into account? Well, believe me, they still exist.
From Product to Customer Experience What value does a B2B – Industrial Client expect from today compared to yesterday? One more product? Or, on the other hand, do you want to help them by making their life easier or even selling more?