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You will segment your ads

Posted: Sun Jan 05, 2025 6:44 am
by sumona
Imagine being able to choose who you show your ad to with surgeon-like precision. Do you want to reach yoga lovers aged 30 and older who live in your city? Well, you can thanks to segmentation.

Segmentation is the art of dividing the market into smaller, more manageable groups chemical manufacturers email lists that share similar interests, needs or characteristics. Why? Because by clearly understanding and defining who you are targeting, you can create messages and offers that will resonate deeply with that specific group of people.

And to do this, you need to know the profile of your ideal client. If you haven't defined it yet, we'll leave you a template that will make it easier for you to create it. Do you want to promote your brand and at the same time sell? Remember that he who tries to do too much, does little. Don't turn your ads into New Year's resolutions, where you make a lot of proposals and don't achieve any of them.

Choose just one goal and let that be the compass that guides your actions. It could be increasing sales, improving brand recognition, capturing leads, among others. Defining it in a SMART way provides you with a criterion for making decisions and helps you stay on track.