The importance of defining the target audience in modeling corporate training
Posted: Sun Jan 05, 2025 9:42 am
Corporate education offers us countless ways to ensure that learning truly transforms a company's results. New skills, engagement, productivity, better performance: these are solid signs of a successful company and one of the fundamental factors for this success is the analysis and definition of the main technical and theoretical aspects regarding the target audience of your training.
Target audiences are the people who will be trained. They must have the knowledge necessary for the task for which they were hired and must develop and be motivated to perform their skills better.
For corporate education to be an appropriate intervention for the future of your workforce and your operations, it is essential to correctly define who your training audience will be. The target audience cannot be defined according to the “impressions” of the leadership: it needs to be studied and determined according to the training objectives and the strategic needs of the company.
03 simple steps to define your target audience
Segment your audience
There are several ways to segment your target luxembourg email list audience: demographics, attitudes, behaviors, values, beliefs or needs are some of the main starting points, for example. Tip: don't forget that age has nothing to do with experience and that personal needs are not always aligned with corporate objectives;
Identify learning needs
Your team is made up of different professionals, with different levels of training and learning, which may reflect the main doubts and questions that need to be answered by the training. Try to understand your teams' performance in depth to structure and divide your classes according to these needs, in a segmented way.
Consider your team’s expectations
Another important point when structuring your e-learning is to involve leaders and teams to hear what their team’s main expectations are regarding the training being developed. This exchange of ideas is important to ensure that everyone understands the project and is also an excellent way to use these insights to enrich the training with new interactions and points of view.
Corporate training only brings results when we know the needs of our target audience!
03 simple steps to win over your target audience
Know your strategic objectives
The company needs to have a deep understanding of its objectives, as this is the only way it will be able to “sell” the company’s strategic needs to its target audience. These goals must be specific, clear and measurable and must be communicated transparently to the team, making it easier for employees to understand what is expected of them and also helping to create the commitment necessary for the success of the project.
Work on your content
Without engaging and relevant content, your professionals will have a hard time understanding the importance and impact that training can have on their careers. Use pedagogical metrology and storytelling to create content that is connected to learning challenges and that is engaging and retains knowledge.
Choose the right communication channels
By correctly defining the target audience of an e-learning project, we can more accurately determine the training communication channels: the online environment offers space not only for video classes or e-books and text files, but also for social networks, games and discussion forums, for example. Depending on your audience, it will be necessary to invest in creating in-person channels for presenting workshops and seminars, or even practical workshops to practice the knowledge acquired – the important thing is to ensure that the training offers its content in the channels that are most appropriate for the experiences and expectations of your target audience.
Each professional is a unique being, with specific, individual beliefs, behaviors and training: if we consider these particularities when structuring corporate training, we will gain a great opportunity to deliver learning that is truly connected to their realities, which will be much more valued and will have more lasting impacts on both the personal development and the professional evolution of your employees and your company!
Target audiences are the people who will be trained. They must have the knowledge necessary for the task for which they were hired and must develop and be motivated to perform their skills better.
For corporate education to be an appropriate intervention for the future of your workforce and your operations, it is essential to correctly define who your training audience will be. The target audience cannot be defined according to the “impressions” of the leadership: it needs to be studied and determined according to the training objectives and the strategic needs of the company.
03 simple steps to define your target audience
Segment your audience
There are several ways to segment your target luxembourg email list audience: demographics, attitudes, behaviors, values, beliefs or needs are some of the main starting points, for example. Tip: don't forget that age has nothing to do with experience and that personal needs are not always aligned with corporate objectives;
Identify learning needs
Your team is made up of different professionals, with different levels of training and learning, which may reflect the main doubts and questions that need to be answered by the training. Try to understand your teams' performance in depth to structure and divide your classes according to these needs, in a segmented way.
Consider your team’s expectations
Another important point when structuring your e-learning is to involve leaders and teams to hear what their team’s main expectations are regarding the training being developed. This exchange of ideas is important to ensure that everyone understands the project and is also an excellent way to use these insights to enrich the training with new interactions and points of view.
Corporate training only brings results when we know the needs of our target audience!
03 simple steps to win over your target audience
Know your strategic objectives
The company needs to have a deep understanding of its objectives, as this is the only way it will be able to “sell” the company’s strategic needs to its target audience. These goals must be specific, clear and measurable and must be communicated transparently to the team, making it easier for employees to understand what is expected of them and also helping to create the commitment necessary for the success of the project.
Work on your content
Without engaging and relevant content, your professionals will have a hard time understanding the importance and impact that training can have on their careers. Use pedagogical metrology and storytelling to create content that is connected to learning challenges and that is engaging and retains knowledge.
Choose the right communication channels
By correctly defining the target audience of an e-learning project, we can more accurately determine the training communication channels: the online environment offers space not only for video classes or e-books and text files, but also for social networks, games and discussion forums, for example. Depending on your audience, it will be necessary to invest in creating in-person channels for presenting workshops and seminars, or even practical workshops to practice the knowledge acquired – the important thing is to ensure that the training offers its content in the channels that are most appropriate for the experiences and expectations of your target audience.
Each professional is a unique being, with specific, individual beliefs, behaviors and training: if we consider these particularities when structuring corporate training, we will gain a great opportunity to deliver learning that is truly connected to their realities, which will be much more valued and will have more lasting impacts on both the personal development and the professional evolution of your employees and your company!