Samsung TV Plus records 92% viewability rate, according to new DoubleVerify measurement solution

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Samsung Ads Europe , the advertising division of Samsung Electronics , and DoubleVerify (DV), today announced the results of its new Connected TV (CTV) viewability measurement solution.

Samsung’s free ad-supported streaming television (FAST) and video-on-demand service achieved a high viewability rate of 92%, 48% higher than the DoubleVerify CTV Viewability average.

Samsung Ads Europe
Samsung Ads Europe was one of the first CTV providers to support DoubleVerify’s Viewability CTV measurement solution at launch and is also the first to publicly announce results in collaboration with DV. This reflects Samsung Ads’ commitment to adopting the best measurement solutions available on the market.

Launched in February this year, this DV solution offers platforms and advertisers exclusive access to direct measurement of CTV viewability at scale. It allows them to determine whether an ad has had the opportunity to be seen by a viewer, allowing advertisers to better optimize their campaigns and increase budget efficiency.

Visibility is not always guaranteed in connected TV environments
Viewability isn’t always guaranteed in connected TV environments – in fact, DV found that more than one in three impressions are made in spaces that can run ads when the TV is off, leaving advertisers concerned about the potential for wasted ad spend.

Current IAB viewability standards for ads on video platforms stipulate that their pixels must be at least 50% viewable for at least 2 seconds; however, DoubleVerify measures whether the ad pixels were 100% on screen . Thus, DV’s viewability measurement shows the total percentage of ads that were viewable, demonstrating the likelihood that an ad will be viewed.

This higher and more rigorous viewability standard that DoubleVerify belize number screening has set is due to the unique needs of the connected TV environment and the industry's limitations compared to other video platforms.

Samsung TV Plus achieved a viewability rate of 92% , 48% higher than the DV CTV viewability average for April 2023. These results exemplify the high quality and premium advertising solution offered by Samsung in its FAST service.

In Europe, Samsung Ads offers native advertising for Smart TVs in the home screen navigation menu, App Store, Universal Guide and Samsung TV Plus.

Jack Smith, Chief Product Officer at DoubleVerify also added: “DoubleVerify was first to market with a scalable CTV viewability solution, enabling customers to better understand whether digital ads had a chance of being seen. Samsung shares DV’s commitment to maintaining a high level of quality standards, as demonstrated by its exceptional viewability results.”

“DV will continue to work with streaming platforms and device manufacturers across the industry to eliminate signal issues that cause TV dropouts and other quality problems,” he added.