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Havas Media Group creates AI-powered app to develop its culture, team and values

Posted: Mon Jan 06, 2025 4:53 am
by tasnimsanika8
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Written by Editorial Staff May 25, 2023 at 10:44

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Havas Media Group , the media network of the Havas Group, in its commitment to the development of people, their learning and innovation , makes available to its entire team in Spain a new collective intelligence tool supported by the use of AI with which they continue to evolve their culture towards the future.

The 'Zapiens' application , based on artificial intelligence called 'Zap', provides all people in the company with a new path of disruptive learning and development , allowing them to identify key knowledge for carrying out their work, as well as fostering critical thinking, empowering their teams. A ' shared brain ' within the organization that, through AI , learns, connects and helps to continue growing and generating value . This dynamic responds to Havas Media Group 's objective of promoting a culture based on self-realization and that encourages the sharing of knowledge, challenging and encouraging people to increase their interest in learning and thus raising both the culture and internal values .

Created by Zapiens , a company specializing in the development o bahamas number screening f cloud-based knowledge management software, it is available for any type of mobile device and has been fully adapted to the market , business and knowledge generated by Havas Media Group, being a pioneer in its sector by having this technology and applying it to the development of its culture and its people.

“Zapiens represents a further step in the company’s positioning as an organisation that learns and generates value for its talent , offering new experiences in the day-to-day workflows, enhancing the skills and competencies of all our teams, thanks to the latest technologies,” explains Marga Ollero , Chief Data & Insight Officer, Havas Media Group Spain.

The tool is structured into different categories of knowledge related to the business and approach of Havas Media Group, covering all areas of its work such as audiovisual , content, CX, data, commerce, outdoor and programmatic , among others. Through work teams made up of experts in different areas, 'Zap', with an immediate response capacity, generates the necessary validated knowledge, and so when an expert responds, it stores that information through natural language processing. The launch of 'Zapiens' is part of Havas x Knowledge , the Knowledge Culture platform of Havas Media Group Spain, designed and thought for professional and personal growth. A project with which Havas Media Group is consolidated as an organization with a culture based on knowledge and in which, in addition to the recently launched application, other initiatives are framed designed to continue promoting the skills and competencies of all its teams.