Enterprise Business Revenue Consultant

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High-value goods were sent back to the merchants; low-value goods that were not worth wasting shipping costs were first stored with the brothers and then shipped by the brothers when other buyers placed orders later. If the buyer in a remote area only wanted a refund, someone in the group suggested that the courier could help recover the goods and give the courier part of the fee after the recovery. Everyone shared the information of reliable couriers in the group to prevent encountering similar situations as mentioned above. There are also many sellers who are constantly fleeced by the same buyer. They raised funds to hire lawyers and sent lawyers' letters to the buyer.


Many merchants even took the "freeloader" buyer to court. According portugal whatsapp resource to the official website of China Judgment Documents, from January to December 2017, there have been as many civil disputes between merchants and consumers due to "refund only". There is no winner under "one size fits all". From "questioning Pinduoduo" to "understanding Pinduoduo" and now "surpassing Pinduoduo". The collective upgrade of "refund only" by e-commerce platforms is due to the helplessness of the platform's weak growth. At the end of the year, the market value of the rising star Pinduoduo surpassed Alibaba and JD.com. For a while, the two traditional e-commerce giants could not sit still.


Jack Ma said within the company: "Alibaba's past methodology is no longer applicable." Liu Qiangdong also repeatedly emphasized to employees: "JD.com must change." "Refund only" is one of the measures taken by the two companies to change. In the long run, the refund only service is actually beneficial to e-commerce platforms, merchants and consumers. At first, "refund only" was an initiative launched by Pinduoduo to combat the proliferation of counterfeit goods on the platform. It is no longer the platform that punishes merchants who sell counterfeit goods, but consumers, which reduces the platform's huge anti-counterfeiting burden. For merchants, they may face certain losses in the short term, but the good reputation of the platform and the store will drive more repeat purchases and word-of-mouth communication in the long run.