Strategic Revenue Solutions Architect

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The focus is on sharing ideas. Next, I will use the length of words and a consultant's circle of friends case to illustrate how to create consultant-style sales circle of friends content and how to promote it within the team. . Change in the purpose of WeChat Moments operation. WeChat Moments is not a show of personal life, but a process of visiting users' homes and making friends. Be a valuable person that people are willing to interact with; Behavior change. WeChat Moments is a record of personal daily behavior. The content of WeChat Moments does not need to be carefully planned, but it is necessary to extract behaviors that are beneficial to the other party; Purpose change.


WeChat Moments cannot achieve direct transactions. During the qatar whatsapp resource customer transaction journey, WeChat Moments operations are aimed at building a persona and creating a sense of trust. Product value and service are the materials for building a high-trust persona. . Consultative sales personality positioning. The so-called consultative sales refers to independent individuals with independent business awareness who provide customers with overall value services. Here we need to change the traditional cognition. Change the cognition. Sales are no longer the person responsible for customer conversion within the company.Who prefers to post on WeChat Moments? Since salespeople are reluctant to post on WeChat Moments because they think there is nothing "worthy of posting" and many contents are "not suitable for posting", let's take a look at who prefers to post on WeChat Moments or regards WeChat Moments as their "main battlefield" for marketing.


Pre-sales consultants for major customers/marketing solution experts, especially pre-sales consultants for major customers or solution experts who provide customized solutions, are trying their best to build their own expert personas in WeChat Moments. The main contents include sharing speeches, customer training, customer on-site work scenes, customer testimonials, signing ceremonies, etc. Agent bosses/WeChat merchants/individual entrepreneurs Agent bosses mainly post transaction contracts, customer on-site customer testimonials, team management, etc. WeChat merchants mainly post product-related information, and individual entrepreneurs will hit a point around their main solutions to repeatedly educate users. Insurance brokers Insurance brokers are the most active type of sales in WeChat Moments. The content they post includes holiday posters, daily signatures, knowledge cards, etc.