Subject line: Top 3 Blinkist titles that philippines whatsapp number free
everyone’s loving
recommendation_email_example
Image source: Blinkist
Blinkist uses recommendation drip campaigns actively to bring existing customers toward their subsequent reads. They employ simple messaging and relevant recommendations to ensure the user is hooked to the app. This results in lasting relationships and continual membership renewals.
Blinkist also creates a sense of community by picking out the most popular books among other readers.
Key Takeaways:
Analyze the past purchasing habits of your subscribers to provide recommendations they will actually like;
Include links to the recommended products or services to make it easier for subscribers to take action;
Create a sense of community and belonging to build loyalty.
Renewals Drip
Customer acquisition is one thing, but many businesses depend upon monthly subscriptions from existing customers. A renewal email drip campaign can be a great way to wake your customers up and remind them of their monthly dues.
Subject line: Friendly Reminder: Your Subscription Will Renew in 60 Days
grammarly_Renewal_drip_campaign
Image source: Grammarly
Grammarly is another company that always delivers well-crafted, on-point email campaigns. This time, they created a renewal drip sequence that checks all the boxes. From the very first sentences, the email sets a welcoming mood by thanking the subscriber for using their product.
They follow it with a renewal reminder and provide options for updating billing information or canceling the membership. Showing off their top-notch customer care, Grammarly also included a prompt to contact support in case of questions.
Finally, the email highlights the features worth paying for to convince the subscriber to keep the membership.
Key Takeaways:
Craft a renewal drip sequence that is benefit-oriented and educating;
Remind the user what they stand to lose if they lose their membership;
Show gratitude and appreciation for past commitment.
Informational/Educational Drip
Information drip marketing aims to educate and entertain prospects. Such campaigns improve the understanding of the user’s problems and provide possible solutions. They highlight why your product or service is the one that can help them out.
As a bonus, information drip campaigns keep the readers engaged and longing for the upcoming dose of helpful content.
Subject line: 5 habits you need for better hydration
buoy_Informational_educational_drip_campaign
Image source: Buoy
Hydration and wellness brand Buoy serves as a perfect drip example for an informational campaign.
First up, if the offer to “Join the Clear Pee Club” doesn’t get you, their aesthetically designed email containing their eye-catching product visual most definitely will. In addition, the infographic-like layout is easy to digest both for the eyes and for the brain.
This is a great way of combining an educational drip campaign with content marketing efforts.
Key Takeaways:
Use formatting to separate chunks of text for better readability;
Include only the most vital information – subscribers can read the rest in your blog or on your website;
Design visually appealing and illustrative graphics that become part of the content themselves;
Craft content about common pitfalls and show users how your product can become a simple solution.
Personalized Drip Campaign
A personalized drip campaign can serve any purpose, be it re-engagement, cart abandonment, or retention. Such sequences leverage customer data to create content that makes the subscribers feel special. This could be a mail merge about monthly/yearly recap, achievement notification, personalized recommendation, promotion on items the user purchased previously, etc.
Subject line: Really Good Emails, see your January updates: new ways to earn on YouTube and more
youtube_Personalized_drip_campaign
Image source: YouTube
YouTube uses recaps to deliver personalized emails that highlight users’ achievements. In this example, they provide stats for the previous month right in the email and include a link, making the analytics more accessible. These numbers aren’t only entertaining, but they are also vital, particularly for content creators.