Which gives us the highest volume of prospects:
Direct prospecting in lukewarm form. To do this, we need to generate events where prospects interact with marketing content: webinars, ebooks, posts, surveys, emails, newsletters, blogs, Slack or WhatsApp groups, forums, participation in events.
These interactions with marketing content will tell us which prospects are showing INTEREST phone number in korea and that will be the key to moving on to commercial prospecting.
Which gives us hotter prospects:
SQL (Sales Qualified Lead) lead capture campaigns are those that enter our website or landing page and complete a form to be contacted by a sales executive.
Also leads from recommendations from colleagues on Linkedin and WhatsApp and Slack groups.
And the leads that write to us directly on Linkedin based on some content that we publish.
How should we distribute our prospecting channels:
25% dedicated to cold prospecting.
25% dedicated to indirect prospecting (talking to colleagues and telling them what we do, or asking them to refer us to their clients)
25% to generate valuable content to detect interest in different formats: webinars, ebooks, blogs, social media posts, emails, newsletters. These contents must be distributed organically and through advertising.
25% to place ads and announcements to capture SQL leads who are interested in talking to a salesperson.