Three success factors for your anti-fraud solution

[shukla9966]

But how do you choose the best solution among so many options? According to market experts, there are three critical factors that need to be considered when choosing an anti-fraud partner : technology, people, and in-depth knowledge of the fraud scenario. “Solutions need to incorporate the best market practices and be very flexible to evolve, as fraud is dynamic and always changing. The partner also needs to have people who are highly trained in anti-fraud management. This critical eye is essential to ensure that good customers are not harmed and the business does not lose sales,” highlights Rafael Pazotto, anti-fraud specialist at ClearSale.

Another key factor in the success of an anti-fraud solution is the partner’s knowledge of the different types of fraud and the specificities of each business. After all, fraud in the financial sector is completely uk consumer data list from what happens in retail. “When we talk about security, the customer’s needs are always urgent, because their business depends on it.



At this point, specialization and in-depth knowledge of the context of fraud make all the difference,” says Gilmar Hansen, ClearSale’s Product Director. When researching solutions for your company, you should always ask about the partner’s experience, how much they really know about your market, and how they use this knowledge to evolve and develop preventive models that help stop fraud. “At ClearSale, for example, we have a unique database that aggregates information about fraud that occurs in 85% of Brazilian e-commerce, covering different segments. All this knowledge is available to our customers to improve solutions in operation or develop customized products to meet specific demands,” he adds.