If we look at the top 20 domains in the SEMrush desktop ranking, we can see several different types of websites:
Directories.
Videos.
Social networks and mailing.
Marketplaces and online stores.
Media.
Pornography.
1.- Directories
To begin with, it is worth noting that the website that dominates the ranking is Wikipedia and that it does so without having a single paid keyword.
This good positioning is probably largely due to many featured snippets that take information from this directory.
Especially those that refer to queries related to historical or cultural facts.
As a directory but from a perspective that has nothing to do with Wikipedia, we also have Milanuncios, which is ranked tenth.
2.- Videos
In second place in the ranking we have YouTube.
We can also intuit that a large part of its positioning is due to Google's commitment to promoting featured video snippets, although it should also be noted that they have paid traffic .
3.- Social networks and mailing
Within the SEMrush top 20 we find Facebook, Pinterest and Instagram , taiwan phone code in third, eleventh and sixteenth place.
In both cases we can intuit that a large part of the positioned keywords as well as the traffic come from the users' profile names.
On the other hand, the website to access Outlook and Hotmail accounts is also in the live ranking, which basically gets a large part of its traffic from people who search on Google for the website to access their email .
By the way, what is surprising is that Gmail is not included in this top 20 for the same reason.
4.- Marketplaces and online stores
We say marketplaces in the plural, although in reality we should use the singular.
Amazon , THE MARKETPLACE, is in fourth place in the ranking with a good number of well-positioned organic keywords but also with a strong commitment to paid keywords.
On the other hand, although much further down, we find the only online store in this top in 19th place; it is El Corte Inglés .
5.- Media
We already know that the media is very important to Google, especially if they have a reputation and track record .
It is therefore not surprising that within the SEMrush ranking we find five, by the way, two of them are sports press: Marca and AS.
6.- Pornography
Both Xvideos and Pornhub sneak into the SEMrush top 20 with a high number of positioned keywords and, curiously , without any investment in paid positioning .