The information received by the program allows us to develop personalized recommendations, discounts, and bonuses.
The neural network for business used by H&M helps to choose the best layout for a physical store. The program collects information about the sales level of a product and related products. As a result, frequently purchased products are placed next to each other, which has a positive effect on sales volumes. In addition, many companies reduce costs and waste of perishable products and sell out the remaining stock faster.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Over the past 7 years, we have linkedin data package conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Using neural networks in marketing
Almost all modern marketing services use AI. According to Gartner research, from 2015 to 2019, the number of companies using artificial intelligence increased by 270%. Moreover, this figure is growing exponentially. Setting up targeting in social media advertising accounts is also based on neural networks. AI is used in optimizing advertising campaigns, chatbots, and creative services.
For example, AI in Odnoklassniki and VKontakte independently creates birthday greeting videos for users. To do this, the program uses the faces of their friends as characters. Many well-known voice assistants (for example, Siri and Alice) are able to recognize voice commands and questions. It is also worth mentioning LipNet, which is a neural network that can read lips with an accuracy of 93.4%.
Many neural networks are used to improve search engine and social media results. This allows users to find relevant content faster. AI also indexes titles and texts. The program recommends content to users that may be of interest to them. The VKontakte news feed, TikTok, YouTube, and Netflix recommendations operate on the basis of neural networks. Below we will look at several examples.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow