The economy of creators versus the shooting stars of the media: the end of the 100% advertising model As Disney Streaming, Amazon and Netflix have increased their content eightfold , and Discovery Inc and WarnerMedia have merged to form DiscoBros, Evan Schapiro – eshap – argues that we are witnessing a battle between creators and platforms.
Steven Rosenbaum, executive director of the NYC Media Lab, spoke with azerbaijan phone number library him in a fireside chat about the future of media in the face of the creator economy. With platforms like Apple TV and Netflix spending huge sums on content, won’t creators become little more than the highly paid properties of the platforms they serve ? In an impressive map , Shapiro demonstrates the inversion of values in the vast galaxy of platforms and media, where Nvidia has doubled in value while Meta has lost half its value, and Apple could easily buy every company on the map.
But in Web3, every time NFTs are sold, the taxes go to the creator, not Apple. Patreon has found a new answer to ads: 1,000 people pay $5 a month. For Evan Shapiro, the creative society will be equal to television . The recipe for survival is diversification : Apple is a major player in the education system, the Axel Springer group is launching an international conquest and Amazon has just created Amp, a live radio app . Amazon's biggest trick: taking the biggest expense lines and turning them into revenue.
How Sustainability Influences Growth
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