Engaging question
Let's give an example of elevator pitch:
" Have you ever been asked by your boss to "get a report ready urgently" at the end of the workday? When you say "okay" to such requests, you feel some resistance in your soul, because you know that it won't be done quickly. The founders of my company, [name], often faced such problems while doing marketing. Then they developed a tool that allows you to collect all the necessary data and generate unique reports in just one minute."
What makes such a mini-presentation so effective?
She grabs attention by asking a question;
touches on the listener's irritating and frequently occurring "pain";
demonstrates empathy for the problem;
understandable and includes simple phrases.
From heaven to earth...
The following is an example of an elevator pitch:
" Marketers spend more than 30 minutes a day writing reports. These documents are often skimmed over, or even ignored. [Company Name], which aggregates information from all your online services in one place, changes that. Simply specify the report you need, such as "revenue dynamics for all lead sources over the past month," and you'll get it in just half an hour."
What makes this presentation so effective?
it provides an understanding of the real significance of reports in terms of productivity;
introduces an element of disappointment;
demonstrates the functionality of the product using a clear example.
Building trust
Elevator pitch example:
“ As the CEO of [company name], I regularly interact with a lot of marketers. Almost 99% of them hate generating reports. It’s a time-consuming, tedious task that’s often rich people data package not considered a priority. This is where our tool comes in handy: it automatically collects all your data and creates the report you need faster than you can smoke a cigarette.”
What makes this presentation so effective:
it shows the authority of the interlocutor;
emphasizes the client's aversion to reporting;
conveys the simplicity of the product using a common metaphor.
Brief and clear
Elevator pitch example:
" Initially, the founders of my company worked as marketers. The most unpleasant part of such a profession was... Can you guess? No, not conflicts with the sales department. They had a real aversion to creating reports. It is not an easy task. I understand them, because you know very well what a painful job it is. That is why they opened [name of the company]. Here you can create any report in a matter of seconds."
What makes this presentation so effective?
it is short and concise;
reveals what inspired the product's developers;
includes a fragment from the history of the company's creation, which makes it more memorable.
Unpredictable ending
Elevator pitch example:
" You have a task to compare the number of converted clients who came from a webinar with the number of buyers attracted by the company's stand at a commercial exhibition. At the same time, you need to identify those who bought two products, but are not yet included in the database. How long will it take to generate such a report? If you contacted [company name], you could already analyze the finished data. With this service, reports are generated in a matter of seconds."
What makes this presentation so effective?
it has an unexpected ending;
it creatively illustrates the value of the product;
motivates to compare the current situation with a more effective solution.
Story about a client
Elevator pitch example:
" [Client Name], who works in marketing at [Client Company Name], regularly spent half an hour a day writing reports. However, after implementing [Company Name], the task only takes four minutes. She is now able to create twice as many reports while spending less time writing them. Our tool helps marketers get prompt answers to any work queries. If you are interested, I can tell you more."
What makes this presentation so effective?
it is based on the experience of a real client;
effectively uses the "before and after" method;
emphasizes the value of the product.