The industry’s move toward greater adoption of these technologies shows no signs of slowing down. The trend is consolidating and even accelerating in some cases. Here are the latest marketing trends you should follow to ensure your marketing strategy is up to date.
User Generated Content (UGC)
People trust people. And user-generated content offers businesses a cheap way to do a number of things. Engagement with user-generated content is high (see the comment about trust), and the business can use the content saudi arabia numbers to show social proof of the validity of its claims. And it encourages new users to join by showing the product being used in the real world by people just like you.
Social Messaging Apps
This is a numbers game .
Add in WeChat’s 1.3 billion and you have a massive global audience to target saudi arabia numbers Adoption is already common, with users giving their business to a company that uses one of these social messaging apps to communicate with their customers. The key to messaging success is to highlight content, engage with customers on their terms, and be able to respond in-channel to customer questions, comments, or issues.
Artificial Intelligence (AI)
This post is a bit of a blanket entry, as several of the other items on our list rely on an underlying use of AI to function. We’d like to highlight the continued and growing use of algorithms and machine learning technology powering these new technologies. For example, chatbots powered by natural language processing (NLP) can learn to better answer audience questions the more questions they are asked. ChatGPT gained a million users less than a week after its launch. Automation solutions are also being developed and deployed. Emails, social media posts, blog posts, and programmatic advertising are all AI-powered technologies to keep an eye on and get ahead of.
Personalization
One of the specific capabilities of AI technology that we are seeing is the ability to perform data-driven market segmentation and personalize almost every aspect of your campaigns. From segmenting your contact lists to better target niches in your audience to tailoring offers to users based on their purchase or browsing history. The easy availability of data will continue to drive innovations in this space, and marketers will be on the lookout for new opportunities, with 80% of consumers saying they prefer a company that offers this personalized experience.