How many visits should my website have?

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If you run a website, you've probably spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim to get to your website? This is a crucial question that countless website owners ask themselves on a daily basis. The answer is not simple, as answering it requires taking into account several different considerations.

You'll need to ask yourself what the average number of visitors to websites in your industry is, define what is considered an optimal number of visitors in your industry, and set a target based on factors such as your market, the size of your company, and user satisfaction. From there, you can develop a strategic plan to reach that specific goal.

How to know how many visits your website should have?
But knowing how many visitors a website should receive is tricky, as in an environment with 1.9 billion websites it is impossible to provide an exact number or even a range to accurately answer this question. However, there are data and tools available to help you estimate how many visitors a website in your industry should receive.

To understand customer behavior, starting with pure numbers can be a good place to start. According to a recent web traffic analysis report from HubSpot, only 31% of websites receive more than 50,000 unique visitors per month, around 50% have between 4-6 page views per visit, and the main source of traffic is direct (22%), among other data. In addition, they surveyed over 400 web traffic analysts in the United States to gain insight into metrics such as monthly traffic, bounce rate, click-through rate, and strategies used to rank websites on search engine results pages and when asked how many total visitors the website they track receives monthly, the majority answered between 1,001 and 15,000 visitors.

What do website visits depend on?
The origin of visitors to a company's website depends on many factors such as the size of the company, the frequency of publication or the age of the website.

1.- Company size
According to HubSpot 's survey of web traffic analysts, the number of employees in a company is related to the number of visitors to its website, but having more employees does not necessarily guarantee more visitors.

Larger businesses tend to receive more visitors, but some smaller businesses finland mobile phone number list also achieve high levels of visits.

2.- Frequency of publication
Regardless of the size of the company, website traffic also depends on the frequency of content publication. Thus, the less you publish, the fewer visitors you receive per month and vice versa. For example, 36% of sites that publish multiple times per day get between 1,000 and 15,000 monthly visitors. Furthermore, only sites that publish multiple times per day get more than 10 million monthly visitors in total.

3.- Company age
According to HubSpot data, the age of a website correlates with the number of monthly visitors. Sites that have been around for more than 10 years receive between 250,001 and 10 million and more than 10 million monthly visitors in total.

However, being older doesn't always mean more visitors. For example, about 34% of sites that have been around for 7-9 years get between 50,001 and 250,000 total monthly visitors, while only 29% of websites that have been around for more than 10 years do so.

All of these factors will help you determine how many visitors your website needs to receive. But, as you can see from reading the article, this is not a simple matter to know. What is clear is that to increase visitors to your website you need to follow a specific strategy and set an action plan.